StackExchange
First usage
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_23.36.38.png?table=block&id=5b87b058-9e07-4668-9f28-dd371d3e71ac&cache=v2)
Signed in
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Why is this a good pattern?
▲ Contextual banners do not interrupt user focus on content.
▲ Users are able to dismiss banners without reloading or affecting current content.
▲ Once logged on first-time user get rewarded for using other networks.
